{"id":141,"date":"2019-10-30T12:06:00","date_gmt":"2019-10-30T11:06:00","guid":{"rendered":"https:\/\/inology.com\/pruebas\/el-60-de-las-pymes-espanolas-son-conscientes-de-que-la-transformacion-digital-es-fundamental-para-el-exito-empresarial\/"},"modified":"2019-10-30T12:06:00","modified_gmt":"2019-10-30T11:06:00","slug":"el-60-de-las-pymes-espanolas-son-conscientes-de-que-la-transformacion-digital-es-fundamental-para-el-exito-empresarial","status":"publish","type":"post","link":"https:\/\/inology.com\/pruebas\/el-60-de-las-pymes-espanolas-son-conscientes-de-que-la-transformacion-digital-es-fundamental-para-el-exito-empresarial\/","title":{"rendered":"El 60% de las pymes espa\u00f1olas son conscientes de que la transformaci\u00f3n digital es fundamental para el \u00e9xito empresarial"},"content":{"rendered":"\"El\n

Seg\u00fan un estudio de Market Research que ha sido analizado por BBVA, el 60% de las pymes espa\u00f1olas son conscientes de que la transformaci\u00f3n digital es fundamental para el \u00e9xito empresarial<\/strong>. Sin embargo, estas organizaciones reconocen que existen tres barreras que le impiden dar este paso: la inversi\u00f3n que requieren realizar, los motivos log\u00edsticos para entregar productos a tiempo y no poder atender convenientemente las peticiones<\/strong>.<\/p>\n

El 44% de las empresas se resiste a dar el paso online por el gasto que deben realizar, mientras que el 31% argumenta que les frena los motivos log\u00edsticos para entregar el producto a tiempo<\/strong>.<\/p>\n

Por otro lado, la falta de un partner log\u00edstico y el miedo a afrontar nuevos problemas derivados de las entregas paralizan a las organizaciones son, seg\u00fan el informe, las justificaciones m\u00e1s frecuentes que los negocios dan para no estar presentes en la red<\/strong>.<\/p>\n

<\/p>\n

Y el tercer y \u00faltimo motivo tiene que ver con las dificultades para atender clientes<\/strong>. En concreto, un 14% de las compa\u00f1\u00edas reconoce que su imposibilidad de atender convenientemente las peticiones derivadas de una digitalizaci\u00f3n les suponen una barrera dif\u00edcil de superar.<\/strong><\/p>\n

Las empresas consultadas en el estudio aseguran que la transformaci\u00f3n digital es positiva para sus negocios en lo relativo al incremento de ventas (el 45% lo confirman)<\/strong>, en torno al aumento de su visibilidad (34%), en la capacidad para atraer nuevos compradores (32%) y en el fomento de la internacionalizaci\u00f3n de las empresas (22%).<\/p>\n

Por otro lado, el estudio revela que la venta online de las empresas de nuestro pa\u00eds se ha incrementado un 4% este a\u00f1o frente a 2016, alcanzando por primera vez una cuota del 23,7%<\/strong>. El 5,4% de las ventas totales de estas organizaciones que provienen de los canales de venta online.<\/p>\n

Fuente: El Pa\u00eds | Cinco D\u00edas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan un estudio de Market Research que ha sido analizado por BBVA, el 60% de las pymes espa\u00f1olas son conscientes de que la transformaci\u00f3n digital es fundamental para el \u00e9xito empresarial. Sin embargo, estas organizaciones reconocen que existen tres barreras que le impiden dar este paso: la inversi\u00f3n que requieren realizar, los motivos log\u00edsticos para […]<\/p>\n","protected":false},"author":2,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[572,505,576,196,571,31,573,575,574,101],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-bbva","tag-clientes","tag-compras-online","tag-digitalizacion","tag-digitalizacion-empresarial","tag-empresas","tag-market-research","tag-partner-logistico","tag-paso-online","tag-transformacion-digital"],"yoast_head":"\nEl 60% de las pymes espa\u00f1olas son conscientes de que la transformaci\u00f3n digital es fundamental para el \u00e9xito empresarial - 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